How Software Helps You Do More with Less

By: Caroline Cox Posted on July 12, 2017

There are plenty of reports about all the ways that technology is transforming the restaurant and events industries. But one aspect that’s not highlighted as often is how these technologies can help businesses do more with less. Case in point: Trevor Rose-Hamblin is co-founder and head brewer at Old Irving Brewing Co. in Chicago.He helps run the brewery’s successful private events program, while also taking charge of the brewing and maintaining a variety of other tasks that come his way.

Without event software, Trevor says it’s unlikely he could continue wearing so many hats at his company. Below, he explains how Gather’s event management platform has helped him and his staff manage a growing events program while also running a successful brewery, without having to significantly grow their team to handle it all.


Juggling multiple roles within a business is more manageable

Trevor and his team found Gather because “we were researching programs to make my life easier since I was both brewer and private events coordinator,” he says. “We needed something to streamline the process so much that I could operate it simply with some of the down time during the brewing process.” He appreciates that the streamlined system allows him to allocate a small amount of his time every day to event managing, which means more time to get other things done… “like brewing beer!”


It makes responding quickly much easier

“With the cloud-based documents, pictures of my space, and having all credit card documents, and e-signatures within the Gather portal for my guest, they can easily confirm their reservation with me and ensure their spot,” says Trevor. “In the past, I would have to do all of this via email and build these types of systems via Excel, which takes up a ton of time. As we know, time is money.” Additionally, Gather’s customizable templates allow you to send templated responses that are still on brand and cohesive, so you can turn inquiries into bookings in a flash.


Being able to access info anywhere makes planning more convenient

“The ability to have cloud-based packages, pictures and the like on my cellular phone helps with time,” says Trevor. He loves being able to pull up Gather’s platform and get to work, even if he’s just in a cab or sitting down for a few minutes. “In the past,” he adds, “I would have to be in front of my computer, and by then, it could be too late to catch that party. This enables me to be able to fill multiple roles at the brewpub, which saves on both labor and my sanity.” With a cloud-based event software, you can pull up the latest event details from your phone, laptop, desktop or tablet, whether you’re in the office or on the go.


A streamlined process often means a higher conversion rate

“I have done private events coordination for other restaurants in the city before, and I knew that response time is a huge factor in booking these private events,” Trevor explains. “Having a streamlined, easy-to-use system is integral for getting the party. A lot of [potential clients] are looking at multiple venues, and if yours is first, clean and fast, the guest will appreciate the effort and professionalism.”


It puts you ahead of the curve

Even if you haven’t yet launched a private events program, it’s wise to get up and running with a software so you can hit the ground running once doors open and booking inquiries begin rolling in. “Gather is a great program for booking events,” says Trevor. “It will put you ahead of the curve in your business and will pay itself off very quickly. This will set you apart from your competition.”


Now that you know how Gather helps you do more with less, why not request a live tour to see if our cloud-based platform is right for you?

Caroline Cox
Content Marketing Manager

Caroline Cox is Gather's Content Marketing Manager. She spends her time crafting blogs, thought leadership pieces, case studies, social media content and more, helping empower restaurants and other event venues to streamline their planning process and grow their events programs with success.

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