Why Social Media is Crucial for Your Events Business

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Close to half the world’s population (more than 3 billion people, in fact) are active on some type of social media. These platforms have changed the way people engage with each other both personally and professionally.

So, it’s easy to see why businesses, particularly places that host private events, are using these online tools to amp up their marketing strategy and reach new audiences.

Why Social Media Is Crucial for Your Events Business

But which social channels do most event coordinators use for marketing, increasing awareness of their private events program, and attracting new clients?

In this white paper, we break down the five most popular platforms, as well as how event pros are using them to increase their client base and grow their bottom line. Here are just a few of our findings:

  • Facebook is the most-used platform by the industry professionals we surveyed
  • More than half of those we surveyed (54%) said they use paid social ads to promote their events business
  • 77% of participants said their venue has a presence on 3 or more social media platforms