Uncovering the Path to More Event Leads

All event pros know leads are important, but how are you tracking which leads are the most valuable to your business? Whether it’s through word of mouth, online channels, or repeat bookings from past clients, it’s important to have an understanding of where they’re coming from so that you can drive more business through that channel.

In this webinar, we spoke with industry expert Jin Park of Alta Restaurant Group to learn how she uses software to identify her most valuable customers while managing events at eight different locations.