A new year means a fresh start — for you, your venue, and your private events program. Gather is here to help you start off this new year on the right foot. We’ve created a 2020 private events forecasting calendar to help you think ahead to the events you need to be planning for while making the most of the ones that are currently underway. We’ve also added some helpful tips to keep your venue’s events program succeeding and growing. After all, our ultimate goal is to make planning life’s special events seamless and fun — for everyone involved. TIP: During non-peak seasons, hosting open houses or vendor networking events are great ways to network and build your sales funnel to get ahead of the in-season events blitz. Popular events for Q1 (January – March): Super Bowl Parties Valentine’s Day Mardi Gras Chinese New Year Spring Brunches & Celebrations St. Patrick’s Day March Madness TIP: While managing quarterly events, your sales team should begin prepping for popular event types happening in the following quarter. Popular events for Q2 (April – June): Easter Cinco de Mayo Prom Graduation Mother’s Day Memorial Day Father’s Day Weddings and Wedding-Related Events Fourth of July Festivities Summer Celebrations TIP: Evergreen events your event sales team can be looking book all year round include corporate meetings, retirement events, pharmaceutical dinners and more. Popular events for Q3 (July – September): End-of-Summer Soirees Football Season Company Retreats Labor Day Reunions Outdoor Music Festivals TIP: Partnering with nonprofit organizations, your chamber of commerce, colleges, and other local vendors can help bring more patrons and potential event clients through your doors. Popular events for Q4 (October – December): Halloween Oktoberfest Autumn-Themed Events Thanksgiving Holidays Office Holiday Parties New Year’s Eve TIP: Archiving leads in Gather makes it easier to follow up six months or a year after an event has occurred to check in and offer up your services if they’re thinking of planning another event in the future. Being able to see the big picture when it comes to what events you should be planning and marketing for each season helps you and your staff be prepared for what’s ahead. Consistency is a great benefit to having a private events program — we hope this calendar makes it even easier to manage your events with success.