Event Recap: Gather Live Chicago

By Caroline Cox | 2 min read

After the success of our first-ever Gather Live event, which we hosted in Atlanta a few months ago, we knew we wanted to take it on the road. For our next stop, we headed to Chicago, at the industrial Morgan’s on Fulton venue in the city’s Meatpacking District.

The half-day event featured presentations on best practices, an insightful customer panel, a lively trivia game, and much more.

gather live chicago

The afternoon started with a brief welcome from our Director of Client Success, Mathan Parasuram. He also gave an overview of Gather’s mission and strategy. Shortly after, we heard from Senior Product Manager Kent Keirsey. He discussed the guest buying journey, from the initial search to private event inquiry, and how to optimize your site to drive more business.

Kent’s presentation included plenty of trends and stats, like that fact that the meal delivery service market is expected to grow by 15% per year through 2020.

gather live chicago

Next came our Party Panel, hosted by Mathan and Barry Greene, our Strategic Client Success Manager. The panel of local industry experts included Dana Armon of Rick Bayless Restaurants, Cassandra Mazur of Truluck’s Seafood, Steak and Crab House, Gina LeBike of Upgrade Restaurant Consulting, and Jenna Phillips of 16 on Center.

For this panel, attendees got to hear from local experts with a range of experiences and candid stories. They talked about how they’re evolving to leverage today’s trends and solving to overcome challenges.

gather live chicago

After the Party Panel, it was time for Gather Trivia. This allowed guests to brush up on the basics and put their Gather knowledge to the test. Attendees put their heads together to answer questions revolving around things like lead management features, booking functionality, and mobile-specific details. In the end, the winning team received Amazon gift cards as their prize!

Throughout the event, guests enjoyed a spread of cheeses, meats, dips, and other delicious snacks from One Off Hospitality’s The Publican.

gather live chicago

After trivia, Client Success Manager Austin Smith took center stage for his presentation on turning past leads and events into new business. He touched on event trends, the importance of marketing, and identifying your niche.

Lastly, Kent returned for Product Power Hour, the last session of the day. In it, he highlighted some of Gather’s newest offerings, updates we’re excited about, and a look at the exciting developments to come.

gather live chicago

The event wrapped up just in time for happy hour, so we headed to the venue’s rooftop for drinks and an expansive view of the Chicago skyline. We toasted to a day of exploring, learning, and sharing with Gather customers and team members.

We loved spending time in the Windy City and can’t wait to host our next Gather Live event. Stay tuned to find out where we pop up next!

Want to know what all the fuss is about? Request a live demo to see all the ways we make the event management process easier and set you up for growth.

 

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Caroline Cox
Content Marketing Manager

Caroline Cox is Gather's Content Marketing Manager. She spends her time crafting blogs, thought leadership pieces, case studies, social media content and more, helping empower restaurants and other event venues to streamline their planning process and grow their events programs with success.

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