Tap Into New Revenue: Grow Your Brewery Private Events

By Katy Mullet | 2 min read

Last year, the number of craft breweries in the U.S. grew 13% to 7,450 (Brewers Association). That’s a lot of breweries! With all the competition out there, it may feel like you’re juggling a lot. Between the books, the beer, and the bar, you’ve got a lot on your plate. The good news is that you may already have the space you need to grow your brewery events business. And the money you make with it can offset the cost of starting a brewery. 

Brewery Events

Private events can be a way to not only tap into new revenue but get people into your space that may not otherwise know about you. It can bring energy to your brand while also introducing the craft beer industry to those that may not usually indulge. And it can build fans of your brand for years to come – if they associate your beer with a fun event they went to, they’re likely to keep supporting whether in your brewery or when your beer is on the list somewhere else. 

When getting your brewery off the ground, it’s also an opportunity for some planned revenue. You can take a look at the next few months and take some stress off knowing you have confirmed people in your space and money coming in. And the great news is that you get to decide what to do with it – with everything from company happy hours to weddings to private tastings and tour experiences, you personalize what you host. 

As Jason Santamaria of Second Shelf Beer Co. says, “Breweries…are pretty flexible. Typically, they have an alternative and open space – it’s not as stuffy as a typical event space…They don’t have catering minimums, and the guests get some great beer.” 

With this blank canvas of a space, the world of events is your oyster. 

How to Start Your Brewery Events Business

We’ve found there are six steps you need to take to get started, and we’ve built a helpful guide so you can get started today. This how-to guide includes best practices on all things events (from marketing to paperwork) and exclusive firsthand accounts from other breweries who have successfully launched events programs. And the best news is that it’s free! You can download it today. 

Here’s a preview:

  1. Money

Figure out your pricing and therefore, your event business profit. 

  1. Marketing

Get the word out that you’re hosting and highlight what makes your beer and your space unique from everything else that’s out there.

  1. Setting up your Processes

Teamwork makes the dreamwork. Set up the right plans and communicate them to your team so you can collect leads and start booking events.

  1. Paperwork 

Covering your business is a necessity! And so is communicating with your customers. The paperwork helps you do both.

  1. Welcome 

Open up for events and get people in the door.

  1. The Follow Up

Get feedback, close the books, and keep the relationship going.  

Find out all the details in our guide. And once you’re ready to take your events to the next level, take a look at Gather for an easy-to-use events management platform. 

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Katy Mullet
Content Marketing Manager

I'm the Content Marketing Manager here at Gather. Outside of writing and creating campaigns, I love to try new restaurants here in Atlanta or wherever I'm traveling.

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