Haven’t Launched Your Events Program Yet? Here’s Why You Still Need Software

Written by Caroline Cox


Deciding to implement an events program is a great way to add a new revenue stream to your business, whether it’s a restaurant, rec center, coworking space, office, or anything in between. But while you’re planning, building, and preparing to launch, it’s the perfect time to also get up and running with a cloud-based event management software platform like Gather. Below, we break down a few of the reasons why already having a software in place will set your event program up for success.


Have one less item on your to-do list

Once your events program launches, you and your staff are sure to have plenty on your plates. By already having an events software fully operational, it’ll be one less item for your to-do list, which is sure to be filled with other things like inventory, marketing, sales, hiring, and the myriad other tasks that come with hosting private events (especially those who are also running full-service restaurants, bars or other businesses as well, along with their events program).  


Hit the ground running

The best-case scenario for a new events program (or any events initiative, for that matter) is that it launches and becomes an immediate success! But without the proper practices and infrastructure in place, it can be easy to get overwhelmed or in over your staff’s heads with an inundation of booking inquiries, requests, questions and more. Now is not the time to be shopping around for event software — already having one in place means everyone can hit the ground running and have streamlined processes for responding to leads, getting e-signatures, prepping menus, and everything else that’s involved in event hosting and managing.


Be proactive vs. reactive

Deciding to onboard with an event-planning software before fully launching your events program is a great way to ensure your program is a success right from the start. Your other option: launching without one, getting buried under paperwork and contracts, then scrambling to transfer all the existing events info you have from pen-and-paper documents to a digital platform. Being proactive about implementing a software from the beginning alleviates any legwork that might come with switching up an already existing process.


Have more time to train staff members

While you’re putting the final touches on an impending events program, it’s the ideal time to train any applicable staff members on your event software. Gather offers weekly webinars that are free to sign up for, where anyone with a Gather account can sit in, ask real-time questions, and get a refresher on the ins and outs of the platform’s features and navigation. This is especially helpful for new hires who have come on board since your initial training session, and ensures that everyone is on the same page and feels comfortable working within the software.


Address any issues early on

Got a question about a certain software aspect? Having trouble finding a document or message chain? Want to make sure you’re maximizing the platform’s features? These are easy pain points to address, and it’ll be easier and less stressful to do so before your program is officially live. Browse Gather’s Resources page, get familiar with our Knowledge Base, and reach out to your appointed training manager with any questions — before you know it, you’ll be a Gather pro!


Now that you know the value of implementing an event management software before launching a private events program, why not request a live tour of Gather to see if it’s right for your business?

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Caroline Cox

Caroline Cox is Gather's Content Marketing Specialist. She also co-runs an arts blog, spent years as an editor for multiple print magazines, and has written about topics including arts, culture, food, spirits, entrepreneurship, entertainment, wellness and more. Her most recent article was Problems Multi-Location Venues Face — And How to Solve Them.