Here’s How Lead Widgets Set You Up for Success

Written by Caroline Cox

Gather's lead widget - blog


Gather’s mission is to make the event planning process more seamless and more fun, for both our customers and their event guests. One of the big ways we do this is through our signature lead widget. This is a form that’s easily embedded onto your company’s website (our training team is always happy to walk you through the simple steps) so that those interested in booking your venue can easily submit their inquiry at any time. Read on to learn more about the ways this widget can change the game for your events program.



Accept lead inquiries 24/7

One of the biggest benefits of implementing Gather’s lead widget onto your company’s website is that it allows potential event clients to submit a booking inquiry anytime, day or night. Plus, the form will arm you with more information from the beginning of the interaction process, meaning less back-and-forth correspondence will be needed before confirming the booking. Whether it’s mid-day or middle of the night, guests can inquire about your space at their leisure, and you’ll get the inquiry straight to your inbox for easy responding.


Respond to more leads more quickly

Thanks to Gather, you don’t have to worry about manually crafting responses to each individual message. Our template inquiry responses let you quickly follow up with the potential client to confirm, get more information, or let them know that their date is unavailable. Automating these types of responses saves tons of time that can be better spent managing your team and gathering more leads.


Put your events program front and center

It’s no secret that call-to-action buttons can be a game-changer, particularly for restaurants looking to book private events — more visibility = more leads. By leading guests to additional info and details about your events offerings, and thus allowing them to make an inquiry right there on your site, you have a better chance of converting the inquiry to an actual booking. Plus, this means those visiting your site have less of a chance of getting lost or giving up trying to weed through pages of content to find event information.


Track lead conversions easily

Having a shorter correspondence process leading up to an event booking often translates into having more bookings go from inquiry to confirmed. Additionally, Gather’s myriad lead features (including the ability to archive leads that you can then tap back into later) allow users to track the number of leads that come in vs. how many of those leads convert into business. This data can help you and your team modify strategies to ensure you have the best event sales plan in place.


Now that you know the ins and outs of Gather’s lead widget, why not request a live tour and see if our cloud-based event management software is right for you?

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Caroline Cox

Caroline Cox is Gather's Content Marketing Specialist. She also co-runs an arts blog, spent years as an editor for multiple print magazines, and has written about topics including arts, culture, food, spirits, entrepreneurship, entertainment, wellness and more. Her most recent article was Problems Multi-Location Venues Face — And How to Solve Them.