Alamo Drafthouse Cinema was founded in 1997 as a single-screen, second-run theater in downtown Austin, Texas, focusing on specialty films and providing a full-service food and drink menu. The idea took off, and now there are multiple Alamo Drafthouses in Austin as well as around the country, which show both first and second-run films as well as host a variety of special events.
To help manage a flood of inbound inquiries and meet their industry-specific needs, Alamo Drafthouse turned to Gather to:
- Maintain progress on leads
- Support their growing business
- Provide a software solution for a unique events program