The Alley


Download the case study

The Alley is much more than a bowling alley in Charleston, South Carolina. Inside, you’ll find a 150-seat restaurant, three private event spaces, vintage arcade games, and eight bowling lanes.¬†Its fun interior lends itself to hosting a variety of events, from birthday parties to¬†corporate buyouts. As their events program continued to grow, they knew they needed a software that would keep up with the high demand for their space. That’s where Gather came in.

In this case study, we chat with The Alley’s event director, Lucy McNerney, about how Gather helps them manage their venue’s growing events program. Here are a few things they achieve with our event management software:

  • Increase monthly event sales by at least 15% every year
  • Save a full day’s time on admin work (printing, scanning, organizing event details) per week
  • Respond to incoming leads within a 12-hour period


Interested in learning more about how Gather could help streamline your business? Let's chat!