Red Rooster Harlem

“I’ve worked with a lot of different software, so I wanted to use Gather to its full potential—redesigning menus and packages, streamlining and organizing things to making them easy to read for managers.”

– Stacy Rudin
Sales and Events Director

Red Rooster Harlem is named after a historic speakeasy, situated in New York City. With a focus on the Harlem community, co-creators Marcus Samuelsson and Andrew Chapman opened RRH to elevate the neighborhood. They did so by hiring locals, sourcing local ingredients, and even offering cooking classes.

RRH began hosting private events after the Obamas inquired about dining at the space. Sales and Events Director, Stacy Rudin came on board in March 2015 to oversee private dining and events for RRH, as well as its sister restaurants, Ginny’s Supper Club and Streetbird. They first started using Gather at the Streetbird location, and shortly after, Stacy was promoted to Director of Sales for all of the RRH restaurants. She knew they needed a platform that would allow them to schedule events across multiple restaurants, while also managing growth.

To help streamline their growing events business and meet their industry-specific needs, Red Rooster Harlem turned to Gather to…

 

stats about red rooster using Gather

Stay Organized Across Multiple Locations

The Red Rooster Harlem team was excited to get all events — past, present, and future — imported to the calendar. Since they manage events at multiple locations, real-time updates and quick access to event details streamlined communication for the entire team. Stacy also takes advantage of the color-coding feature to stay on top of everything at a glance, using colors to denote the room or location an event is taking place.

Improve Guest Communication

Before Gather, the event update process was tedious and manual. RRH used multiple types of documents to capture information, and they weren’t stored in one place for guests to view. Now, they use Gather’s automatic documents and guest portal to quickly update and communicate with guests. Team members can now share menus with guests and make updates in seconds, in one central place. This saves Stacy and her team time on administrative tasks and ensures that guests always have the most up-to-date information.

Access Insights Through Easy-to-use Reporting

In addition to well-designed menus, packages, and streamlined communication, RRH also wanted to be able to view real-time data. The reporting feature allows Stacey to line up event sales to restaurant financials, which they have used to better manage inventory of menu items priced based on consumption. With this level of visibility into their events, RRH is able to identify trends and optimize their events program.

 

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