Case Study

Otto’s Tacos

Otto Cedeno created the eponymous fast-casual eatery Otto’s Tacos with a mission of bringing his beloved Los Angeles tacos to New York. In 2013, he opened the first Otto’s Tacos location in the East Village, meshing West Coast flavors with the energy of NYC. Their signature taco iteration features daily made-from-scratch tortillas stuffed with seasoned fillings and, of course, gobs of guac.

With three locations in Manhattan and a fourth slated for the Upper East Side, it’s clear that business is booming — particularly for catering. With Otto’s marketing background, he knew his team needed an organized strategy when it came to managing event and catering orders. With that in mind, they turned to Gather.

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