Download the guide At Gather, we pride ourselves on helping restaurants and event venues do business better. That means everything from shaving serious time off their processes to making it totally manageable to host more events. When we heard that one of our clients used Gather’s reporting features to pull numbers for potential investors, we realized another great aspect of using the Gather platform: maximizing your company’s potential. Below, we highlight three customers who used Gather to reach their full business potential — and how your company can do it, too! First, we talked with Heather R. Pangburn, catering sales & operations manager for Thurston Southern Catering in Charleston, South Carolina, about her favorite Gather features and how our software helped grow their brand. How long have you worked in the events industry? Since 2008. How long has Thurston Southern Catering been a Gather client? Around two-and-a-half years. How has Gather helped you realize your business’s potential? One way is the consistency. It was so easy to train a new salesperson on the platform. Secondly, mobility is important to us. When we started, we were an off-site catering company. We started as a small two-person company with no office. We were able to meet clients where they were or at a venue, and we could make edits to their event live on the spot. That was an advantage for us, and we’re seeing that continue to be something we use now. How has Gather helped your business succeed? We looked at other platforms and they just didn’t make sense for us. With the business we’re in, we needed something user-friendly, which Gather is. We use the templates and the proposals the most. It’s great to send them to our clients and have them looking consistent. We have planners we work with that come to expect that our level of quality matches our brand, from clean, professional-looking invoices, to menus and all the paperwork. Gather also chatted with Lee Estes, director of training for Hickory Tavern in Charlotte, North Carolina. A business vet of nearly two decades, he discussed how Gather’s cloud-based system and guest-facing features make his job easier. How long have you worked in the events industry? 18 years. How long has Hickory Tavern been a Gather client? A year and a half. How has Gather helped you realize your business’s potential? Gather has made the time-staking process of event [management] a breeze. From the shared calendar and integrated features that allow team members to instantly access the venue’s calendar, we can monitor and access past, present and future events in real-time, to proposals and invoices automatically generating updates and having easy access to all event-related forms and documents in one place. The ease from the guest side was also a huge win for Hickory Tavern. In our day and age of zero personal contact, it’s great that our guest can go to our website, inquire about an event, and be contacted back with room pictures and menus. They can pay for the event, all online, and only have to show up the day of the event and enjoy themselves. How has Gather helped your business succeed? Our rollout process was seamless and issue-free. The support team did an amazing job ensuring our teams were ready to execute Gather to its fullest potential. Gather’s features are extremely intuitive and easy to navigate. Lastly, we talked to Deana Gammero, VP of brand marketing & sales for Dick’s Last Resort in Panama City Beach, Florida. She discusses the merits of Gather’s reporting features, customer service teams, and more. How long have you worked in the events industry? 18 years. How long has your business been a Gather client? More than 2 years. How has Gather helped you realize your business’s potential? Sales tracking, trend analysis, and contact sharing across the company. Gather reporting makes being connected to our sales results and trends simple and clear. Being able to share contacts across the company allows our team to be able to provide consistent service delivery based on clients’ already stipulated requirements and needs. How has Gather helped your business succeed? The features and ongoing development of new features make the reporting function robust and user-friendly. The customer service and success teams are always available and ready to help. Gather has transformed our events business and we look forward to building and growing that success in the years ahead.