At Gather, we pride ourselves on helping restaurants and event venues do business better. That means everything from shaving serious time off their processes to making it totally manageable to host more events. When we heard that one of our clients used Gather’s reporting features to pull numbers for potential investors, we realized another great aspect of using the Gather platform: maximizing your company’s potential. Below, we highlight customers who used Gather to reach their full business potential — and how your company can do it, too! Gather also chatted with Lee Estes, director of training for Hickory Tavern in Charlotte, North Carolina. A business vet of nearly two decades, he discussed how Gather’s cloud-based system and guest-facing features make his job easier. How long have you worked in the events industry? 18 years. How long has Hickory Tavern been a Gather client? A year and a half. How has Gather helped you realize your business’s potential? Gather has made the time-staking process of event [management] a breeze. From the shared calendar and integrated features that allow team members to instantly access the venue’s calendar, we can monitor and access past, present and future events in real-time, to proposals and invoices automatically generating updates and having easy access to all event-related forms and documents in one place. The ease from the guest side was also a huge win for Hickory Tavern. In our day and age of zero personal contact, it’s great that our guest can go to our website, inquire about an event, and be contacted back with room pictures and menus. They can pay for the event, all online, and only have to show up the day of the event and enjoy themselves. How has Gather helped your business succeed? Our rollout process was seamless and issue-free. The support team did an amazing job ensuring our teams were ready to execute Gather to its fullest potential. Gather’s features are extremely intuitive and easy to navigate. We also talked to Deana Gammero, VP of brand marketing & sales for Dick’s Last Resort in Panama City Beach, Florida. She discusses the merits of Gather’s reporting features, customer service teams, and more. How long have you worked in the events industry? 18 years. How long has your business been a Gather client? More than 2 years. How has Gather helped you realize your business’s potential? Sales tracking, trend analysis, and contact sharing across the company. Gather reporting makes being connected to our sales results and trends simple and clear. Being able to share contacts across the company allows our team to be able to provide consistent service delivery based on clients’ already stipulated requirements and needs. How has Gather helped your business succeed? The features and ongoing development of new features make the reporting function robust and user-friendly. The customer service and success teams are always available and ready to help. Gather has transformed our events business and we look forward to building and growing that success in the years ahead.