It’s a question most event venues have been asking since launching their events program — what do event customers really want? What are their top priorities, their dealbreakers, and the amenities they value most?
At the end of the day, no two customers are exactly alike. With that in mind, Gather surveyed more than 100 industry professionals to glean the knowledge they’ve gained about how their customers operate, what turns an inquiry into a confirmed booking, and what’s most important to them when it comes to a venue. Read on to find out what we learned.