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Meet Instant Book: The Fastest Way to Book Events

By Laynie Thomas | 2 min read

At Gather, we’re committed to building a modern, easy-to-use platform to help you manage and grow your events business. We know how important response time is when it comes to booking new business and meeting guest expectations in an increasingly digital world. This got us to thinking — what if a guest could book an event entirely on their own? That’s why we created Instant Book, the fastest way to book new events. Now, guests can book event space, anytime — right from your website or social channels.

What is Instant Book?

Instant Book is Gather’s new online booking tool that lets guests instantly book events 24/7. Guests can reserve space on your calendar, complete with a deposit or card-on-file, and worry about planning the details later. Instant Book syncs with your Gather calendar and lets you manage room availability and pricing with ultimate flexibility. You can also merchandise your rooms with a photo and unique description to help guests choose the right space for their event — without ever picking up the phone.

instant book room selection

Maximize your calendar with minimal effort

Eliminate the back and forth by letting your guests book event space instantly. This frees up your time, so you can focus more on bringing amazing events to life, rather than booking them.

Gather gives you control and flexibility over what rooms are available for guests to book online, at what times/dates, and at what prices. You’ll never have to worry about double-booking — Instant Book syncs with your Gather calendar and allows you to set blackout dates in advance. Whether you’re hoping to streamline event execution or looking to automate bookings for lower demand times and spaces, Instant Book can be configured for your unique goals. 

And since guests are required to put a card on file or pay a deposit (depending on your settings) before booking the time on your calendar, you can skip the process of qualifying leads and jump straight into event planning with confirmed guests.

instant book gather calendar

Great for Your Guests and Your Calendar 

While your calendar fills up with new bookings, your guests find it easier than ever to reserve your space for their own events. Here’s how it works: 

1. The guest submits their desired date, time and expected guest count.

2. The guest chooses a space and time that works for them from the available rooms that meet their search criteria.

No rooms available? No problem! They have the option at any point to submit an inquiry directly to you via the Gather lead form.

3. The guest reviews their selection and pricing, submits payment information, and signs event policies to instantly book the space on the calendar. 

Want to learn? Learn about Gather + Instant Book.  And if you’re already a Gather customer, see if Instant Book is right for your venue. 

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Laynie Thomas
Senior Product Marketing Manager

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