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How an Event Technology Company Does Events

By Katy Mullet | 2 min read

At Gather, we’re all about celebrating life’s special events. We focus on bridging technology and hospitality through our event management platform, because events should be simple and enjoyable for guests and venues. We believe that a great event is about the people around the table, not all the details that got them there. 

The Gather team works hard, but we don’t take ourselves too seriously. After a productive quarter, we like to acknowledge progress with fun team outings and special events. Let’s take a peek at how a company that’s dedicated to building innovative event technology likes to celebrate. 

Celebrating Gather Wins

With just over 100 employees and counting, the Gather team is growing while maintaining our family feel. Whenever we can, the #Gatherfam gets out of the office to visit and enjoy our customer’s venues. Not only do we get to book through our own platform, we also get to hear from customers about their experience using it. 

In 2019, we started a new tradition. Just like many our restaurant customers, we hosted a family meal at the Ford Fry restaurant Beetlecat. We mixed up the seating chart so that people from around the company could connect over dinner and drinks. We’re excited to use these quarterly outings to visit more Atlanta clients and continue building relationships among our teams. 

This year we celebrated reaching a major revenue goal by surprising the company with a half-day at Punch Bowl Social. The team tapped into their competitive sides with table games, and got to see how a non-traditional venue uses our platform. 

Like many companies, we also host an annual holiday party. This year, we celebrated a year of hard work at Terminus 330. The event featured lite bites, signature cocktails, music and a photo booth. Gather’s founders also took the time to award our “Most Valuable Gatherer” award to two amazing team members. 

Thanks to our wonderful events committee, we also have fun pop-ups in the office to celebrate the seasons. This group gets together regularly to plan creative events that involve everyone at Gather. Recently, we had a chili cookoff, Gathergiving potluck and a winter cookie swap. With a new year around the corner, we can’t wait to see what fun ideas this committee comes up with!

Gathering Customers Together

In 2018, we hosted an event with our customer advisory board here in our hometown of Atlanta. It was so much fun that we decided to take it on the road! In 2019, we hosted Gather Live events in Atlanta, Chicago, Washington DC, and San Francisco. These events were an opportunity for local customers to meet other event professionals, learn best practices and hear about the latest product developments. 

Each Gather Live event was hosted at one of our customer’s fabulous venues. As a bonus, we booked each event through the Gather platform. We submitted a lead through the venue’s lead form, signed the proposal through the guest portal and got to see how different venues use the message templates to communicate. 

Celebrating life’s special events is ingrained in Gather and the technology we create. Going out into the community to experience our customers’ spaces not only helps us understand them better, but lets us build relationships as a team. As we head into the new year, we’re setting growth goals, and we’re already looking forward to another year of events.

Katy Mullet
Content Marketing Manager

I'm the Content Marketing Manager here at Gather. Outside of writing and creating campaigns, I love to try new restaurants here in Atlanta or wherever I'm traveling.

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