What Everyone's Reading
Industry 3 min read

How to Determine Event Minimums

Event minimums are nothing new, but determining the amounts can be challenging. You want to be sure you’re offering minimum pricing that’s beneficial for your company’s bottom line and that more…

What Everyone's Reading
Industry 4 min read

How to Market Your Catering Company

You could be the catering company with the tastiest dishes and highest quality customer service around. But it doesn’t mean much when no one knows you exist, right? That’s where more…

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Industry 3 min read

How to Host More Profitable Events

It’s the million-dollar question event pros have: How can I host the most profitable events? Of course, there’s no one-size-fits-all answer. But there are things you can do to attract more…

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Industry 5 min read

9 Tips for Marketing Your Craft Brewery

The secret’s out, everyone: today’s consumers can’t get enough craft beer. In the past decade or so, the craft brewery industry has exploded. From 2008 to 2018, indie brewers went more…

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Industry 5 min read

8 Menu Design Tips From the Pros

A menu may not be the first thing customers see at your restaurant, but it is one of the most powerful communication tools in your business. A menu is a more…

What Everyone's Reading
Industry 6 min read

Restaurant Lingo: 22 Terms You Need to Know

When you hear chefs throwing around phrases like “amuse-bouche,” “julienne-style,” and “unleavened,” it can feel like the food world has its own language. And you’re not wrong! There are a more…

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Industry 6 min read

16 Ways to Increase Restaurant Sales

It’s easy to lose sleep over your business’s bottom line. After all, cutting costs and managing margins can’t be taken lightly. While you’re doing all you can to reduce food more…

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Industry 5 min read

9 Ways to Market Your Wedding Venue

For many people, a wedding is the biggest party they’ll throw in their entire lives. There’s no detail too small when it comes to planning these soirees — from napkin more…

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Industry 4 min read

How to Find (And Keep) Great Restaurant Staff

Running a restaurant is no easy feat (spoiler alert, right?). Luckily, proper delegation, tech tools, and good old-fashioned experience can help alleviate many work-related pain points. But one task that’s more…

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Industry 5 min read

9 Qualities of a Great Event Manager

If you asked an event manager to describe what “a typical day” looks like for them, you’d likely get one of two answers. They may spend several minutes laying out more…

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Industry 4 min read

How to Keep Your Catering Menu Fresh

As a catering company, your menu can be the deciding factor that motivates a potential client to (virtually) sign on the dotted line. Those who do it well know it’s more…

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Industry 7 min read

Restaurant Email Marketing 101: What You Need to Know

In a world where the average person receives over 100 emails a day, marketers can no longer get by with following the basic newsletter-style formulas of yore. Instead, communications need to be simple, fun, and most of all, make some kind of personal connection with customers. Ever scratched your head wondering why your open rates aren’t higher?

Here are some of the most common mistakes we’ve spotted, with some simple tips on how to improve.

What Everyone's Reading
Industry 3 min read

6 Celebrity Restaurants Creating a Buzz

Big-name celebrities can make millions of dollars through touring, selling albums, acting gigs, appearances, and more. So, it’s no surprise that they’d want to use some of their earnings to more…

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Industry 4 min read

6 Tips to Easily Increase Banquet Sales

Banquet halls are a classic choice for events. Thus, owners and managers of these venues often have an easier time than nontraditional spaces when it comes to getting people through their doors. But whether business is slacking or steady, there’s always room for improvement.

What Everyone's Reading
Industry 2 min read

Why Gather is #1 in Event Leads

Gather was built as a platform to make managing and growing your private events program easier. And now, with the Gather Booking Network, we’re taking a big step forward by more…

What Everyone's Reading
Industry 7 min read

11 Tips for Effective Restaurant Management

If you’re new to restaurant management, figuring out where to begin can be daunting. Your tasks often include handling community outreach, mediating staff conflicts, crunching inventory numbers, meeting customer expectations more…

What Everyone's Reading
Industry 2 min read

The Value of Adding Your Venue to a Marketplace

Online marketplaces are the ultimate way to connect professional and social event planners to the right venues. From EVENTup to Wedding Spot, these sites allow prospects to search using filters for their occasion, more…

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Industry 2 min read

5 Ways to Build A Better Events Program

Turns out, more than half of chefs, owners, and general managers think it’s important that their event software provides them with business-building tools, according to a third-party market research study more…

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Industry 3 min read

How to Customize Your Event at a Winery

As we’ve mentioned before, there are plenty of great reasons to host your next event at a winery. From holiday parties and birthdays to business retreats and reunions, the scenic more…

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Industry 3 min read

4 Perks of Open-Book Management for Restaurants

Open-book management, if you’re unfamiliar with the concept, is when a company is transparent to employees about the company’s financial information, including cash flow, profitability, and more. Occasionally, this extends more…

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Industry 3 min read

What Makes A Great Sales Manager?

Once a restaurant or venue gets a solid events plan in place, it’s common to bring on a sales manager (if they don’t have one already) to take the reins more…

What Everyone's Reading
Industry 2 min read

4 Ways Event Managers Can Create Positive Work Habits

Did you make a resolution to create positive habits for your work week? We understand that it can be a daunting task for event professionals, considering that work days can drastically differ from week to week. That said, adding some stability to weekly tasks will fortify your overall efficiency – basically, creating recurring tasks can act as bookends to your less predictable work.

What Everyone's Reading
Industry 3 min read

How a Beer Bar’s “Cellar Seller” Started an Events Business from Scratch

What do beer, bicycles, and birthday parties have in common? They’re all things one of our new Gather team members, Joe Scaramellino, knows very well. Joe is a Coca-Cola loving, avid cycler and he joins us from The Porter Beer Bar, where he was the “Cellar Seller” (aka Event Coordinator). Not only did he manage their events program – he started it! Read on for more of Joe’s story.

What Everyone's Reading
Industry 3 min read

5 Menu Design Tips From the Pros

We sat down with Gentleman Design & Works, a multidisciplinary creative agency founded by Atlanta-based designers Bart Sasso and Roy Fleeman. They have 15 years of combined experience in the hospitality industry, which allows for a unique perspective in crafting and cultivating memorable brands and guest experiences for clients. Basically, they are pros when it comes to all things restaurant design.

What Everyone's Reading
Industry 3 min read

6 Ways Gather Helps Promote Your Brand

As the restaurant and hospitality industries become more and more saturated, it’s as important as ever to have a strong brand. That strong brand shouldn’t just stop when you set more…

What Everyone's Reading
Industry 2 min read

5 Easy Tips for Hosting Epic Theater Events

When it comes to private events, nontraditional venues like theaters and restaurant-theater hybrids are growing in popularity. And with amenities like A/V accessibility, signature food and drink options, and a more…

What Everyone's Reading
Industry 3 min read

How to Market Your Brewery for Private Events

There’s no shortage of breweries these days. So, when looking for an event venue to hold an engagement party, rehearsal dinner or wedding reception, these spaces can serve as a fun and unique option for you and your family and friends to celebrate. Below, we talk to local experts about how breweries can best market themselves for a wedding event.

What Everyone's Reading
Industry 2 min read

5 Ways to Shake Up Corporate Events

We’ve discussed the many benefits of being a venue that hosts corporate events in past posts. But booking these events can be tricky. 

What Everyone's Reading
Industry 3 min read

How to Plan the Perfect Millennial Event

Millennials are like fingerprints — no two are exactly alike. But when it comes to events, most millennial clients have certain elements they’re looking for, from Instagram-worthy decor (#nofilter) to more…

What Everyone's Reading
Industry 2 min read

Your Business Needs CRM — Here’s Why

If your company has a growing customer base, you’ve probably heard the phrase “CRM,” or customer relationship management, being tossed around. Basically, CRM is a type of software platform (like more…

What Everyone's Reading
Industry 3 min read

5 Ways Technology Saves You Time and Money When Managing Events

If you manage events, you know how time can simply disappear when you’re planning, organizing, and executing events. While events are a significant opportunity to bring in additional profits to your restaurant, what you may not realize is that not managing events wisely can leave you strapped for cash.

What Everyone's Reading
Industry 3 min read

9 Great Winery Event Ideas

A winery is a classic place to hold a wedding. If the vineyard is onsite, the cascading vines provide a picturesque backdrop for one of life’s biggest parties and the tasting rooms with rich wood bars and tables are perfect for serving guests food and drink. While a wedding is certainly one life event that requires some kind of celebration, there are also plenty more that deserve commemoration. Here are nine alternative but excellent excuses to throw a party at a winery.

What Everyone's Reading
Industry 3 min read

It’s All in the Details: How to Make the Most Out of Your Space

Think about what your venue already offers. Is it bright and well-lit? Cozy and intimate? Minimal and chic? Decide what the space has going for it and run with that. Next, consider all the visual aspects of the program and make sure that they are all supporting the vision you’ve created. We’ve compiled a list of a few visual details, so read on for a quick start to the process.

What Everyone's Reading
Industry 3 min read

5 Simple Ways to “Warm Up” Cold Calls

Articles all over the interwebs are howling “cold calling is dead!” Well, we have to (politely) disagree. Cold Calls get a bad rep, but actively calling on prospects is still a great way to drum up new business! We’ve compiled a list of tips to help you feel prepared before you pick up the phone, and help ensure that you’re confident throughout the call.

What Everyone's Reading
Industry 3 min read

6 Ways to Keep Private Event Sales Strong All Year Long

We would never be so bold as to call the holiday season “easy,” but business tends to be more readily available during November and December. If you need help maximizing the busy season, we have some tips for you, but we want to focus on filling your sales bucket when the well seems a little dry.

What Everyone's Reading
Industry 3 min read

6 Tips for Driving Event Sales

Depending on the time of year, the scope of your offerings, or any number of other factors, event sales may not always be where you want them to be for more…

What Everyone's Reading
Industry 3 min read

Should Your Event Venue Be on Pinterest?

According to published reports, there are 175 million active monthly users on the social media platform Pinterest. So, it’s no wonder that venues want to use this social media platform to more…

What Everyone's Reading
Industry 3 min read

Leveraging Private Dining for Restaurant Growth

Event spend is increasing nationwide. So what does this mean for you and your restaurant? If you don’t already have a private dining, events, or large group program in place, you are missing out on a revenue growing opportunity. So, why create a private dining, events or large group program?

What Everyone's Reading
Industry 3 min read

7 Myths About Event Sales and How To Overcome Them

To be in the events business, you’ve got to be equipped with incredible organizational skills and street smarts to boot. For those just starting out a career in event sales, the process can understandably seem a little daunting. But it doesn’t have to to be! We’ve got a listicle below for you that calls out seven common myths and offers tips to overcome them.

What Everyone's Reading
Industry 2 min read

How to Use Twitter for Private Dining & Events Promotion

It’s no secret that we are big fans of private events and the businesses that produce them, and we want your business to get the exposure it deserves! If you aren’t accustomed to using social media like Twitter, it can seem like more effort than it’s worth, but sometimes you just need a few good examples for inspiration. We collected some of our favorite industry tweeters for that very reason. Read on for our picks and an explanation of why they get it right.

What Everyone's Reading
Industry 4 min read

How to Use Instagram to Promote Your Event Venue

Instagram is a great way to engage the public and build your brand’s personality. At a glance, potential clients can view beautiful spaces, be enticed by delicious dishes, and see what others are saying about your business. It is a relatively simple and easy to use tool, but strategy is crucial. We want you to avoid the common pitfalls of ‘gramming, so read on for quick do’s and don’ts.

What Everyone's Reading
Industry 3 min read

6 Things Every Events Manager Should Know

Experienced events industry professionals know being well-rounded is essential to success. Having skills beyond knowing how to plan and execute events can help prepare you for unexpected situations. From quickly more…

What Everyone's Reading
Industry 3 min read

How A Dessert Bar Does Private Events

It’s no secret that nontraditional venues are a growing trend in private events. From boats and museums to go-kart tracks, these venues often bring their own signature dose of fun more…

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Industry 3 min read

5 Types of Venues That Can Boost Revenue with Private Events

What comes to mind when you hear the words event venue? A grand banquet hall or a theater that can seat thousands? If so, you are definitely not wrong, but you could be overlooking the entire realm of private events. There are countless businesses adding revenue to their bottom line by renting out extra space to individuals or groups who need a place to host a wide variety of events, from team meetings to baby showers. We’ve compiled a list of four types of businesses that have an opportunity for private events that may come as a surprise.

What Everyone's Reading
Industry 2 min read

How to Save Time While Managing Events

Do you ever end a day and say “what happened to all my time?” It happens to everyone, and those in event management are particularly susceptible to this, because there is very little down time, and often time-off is sporadic. There are endless “how to save time” lists on the internet, but those who have a non-traditional schedule deserve one of their own.

What Everyone's Reading
Industry 3 min read

Why Events Need a Food Truck

Experts have reported that food trucks are an industry worth more than $1 billion. More than 4,000 food trucks are operating around the country, averaging six-figures worth of yearly sales more…

What Everyone's Reading
Industry 2 min read

5 Creative Events Your Venue Can Host

Looking to get a fresh crop of event clients and guests through your doors? Mix it up by reaching out to local businesses who offer creative event options! 

What Everyone's Reading
Industry 3 min read

How to Hit Holiday Sales Goals

As we reach the final few months of the year, the holiday season is in full effect — especially at restaurants and venues. Now’s the time to make that final more…

What Everyone's Reading
Industry 2 min read

What Gen X Wants From Private Events

Here on the Gather blog, we’ve touched on how to host successful events for millennials. Now, let’s take a look at another generation: Gen X. This group ranges in age from more…

What Everyone's Reading
Industry 1 min read

Gather Spotlight: BeetleCat

https://youtu.be/lagwPXLRdQo We visited Atlanta-based Ford Fry restaurant BeetleCat to speak with the executive chef and events manager about how software saves them time, keeps everyone on the same page, and more…

What Everyone's Reading
Industry 6 min read

How Technology Is Helping Restaurants Grow

Technology is designed to make life easier. It’s designed to simplify our personal lives and our work lives. This simplification is particularly the case in the restaurant industry. Today’s technology more…

What Everyone's Reading
Industry 1 min read

Team Communication: As Told by Event Pros

Nobody understands the nuances of hosting private events better than the pros who experience the multitasking, chaos, and logistics every day. With that in mind, we sat down with several of more…

What Everyone's Reading
Industry 1 min read

Gather Spotlight: King + Duke

For this video, we visited Atlanta-based Ford Fry restaurant King + Duke to speak with the executive chef and events manager about how using software helps them streamline team communication more…

What Everyone's Reading
Industry 1 min read

Gather Spotlight: St. Cecilia Restaurant

Gather Spotlight: St. Cecilia from Gather Technologies on Vimeo. For our first Gather Spotlight, we visited Atlanta-based Ford Fry restaurant, St. Cecilia to speak with their executive chef and events more…

What Everyone's Reading
Industry 3 min read

6 Steps to Go From First Look to Book

It’s a common question many event venue managers have: What are the tricks for getting interested clients to end up booking your space? It can be frustrating to spend time more…

What Everyone's Reading
Industry 3 min read

How Software Helps You Do More with Less

There are plenty of reports about all the ways that technology is transforming the restaurant and events industries. But one aspect that’s not highlighted as often is how these technologies more…

What Everyone's Reading
Industry 2 min read

5 Ways to Run a Greener Restaurant

Restaurant sustainability has moved past its trend phase — it’s here to stay. A whopping 65 percent of diners now take a vested interest in where the food on their more…

What Everyone's Reading
Industry 3 min read

Tips for Attracting Event Clients

You’ve got your private events program in place, your marketing is on point, and your sales team is ready to rock. But whether it’s an off-season, post-holiday rush, or just more…

What Everyone's Reading
Industry 2 min read

How to Host A Successful Breakfast Event

We’ve touched on all the ways private events can help boost your business — but why limit your space to just evening events? Hosting private breakfast events is a particularly great more…

What Everyone's Reading
Industry 2 min read

5 Common Misses to Avoid in Event Sales

We’ve covered topics like meeting sales goals, driving event sales and ways to increase restaurant revenue in the past. But there’s another important aspect of venue sales that should be more…

What Everyone's Reading
Industry 2 min read

Top Cookbooks by Gather Chefs

The Gather team is lucky enough to work with quite a handful of highly acclaimed chefs and restaurateurs around the country. Not only do they run highly successful restaurants with more…

What Everyone's Reading
Industry 3 min read

Here’s How Breweries Name Their Beer

Gather’s growing roster of beer clients shows that breweries are on the rise across the U.S., especially when it comes to hosting events. More and more people are choosing nontraditional more…

What Everyone's Reading
Industry 2 min read

How to Meet Restaurant Sales Goals

In today’s increasingly competitive restaurant environment, it’s important to understand what’s contributing to your restaurant sales. When are your restaurant sales at their highest and lowest? How are you comparing more…

What Everyone's Reading
Industry 3 min read

Rooftop Venues 101: 6 Tips to Keep in Mind

With temperatures warming up, it’s the perfect time to host events on a scenic rooftop. From corporate team-building retreats to wedding receptions and everything in between, an expansive rooftop venue more…

What Everyone's Reading
Industry 5 min read

Pad Thai as a Perk: A Q&A with the Founders of Nashville’s Sifted

Who made your lunch today? If you work for one of Sifted’s clients, you could answer that question with, “a chef!” At its essence, Sifted is a Nashville-based lunch catering company. But they have a specific focus: “pop-up lunches as a perk.” The two founders, Kimberly Lexow and Jess Legge, visited the Gather office recently and we got a chance to sit down with them to learn more about their story.

What Everyone's Reading
Industry 3 min read

Ten Years of Events Success: An Interview with Joe Nash of Concentrics Restaurants

Concentric circles can be all different sizes, but they must share a common center. Likewise, in Atlanta, while each of Concentrics’ restaurants are singular, they share a common value of excellence, creativity, and darn good food and drink. We sat down with their Director of Sales, Joe Nash, who has been with the company for ten years and is a well-established events powerhouse. Read on for event management advice from Joe!

What Everyone's Reading
Industry 4 min read

Holiday Event Bootcamp: How To Maximize Your Busiest Time of Year

While the average person is probably daydreaming of cozy sweaters, pumpkin beer, and freshly sharpened pencils as the holiday season approaches, the average restaurant Event Manager or Sales Director is probably thinking of two little words: Holiday Parties. We chatted with a few seasoned pros for their advice on how to think ahead, plan accordingly, and maximize the business opportunities that are waiting right around the corner. Here’s what they had to say.

What Everyone's Reading
Industry 4 min read

What It’s Like To Manage Sales At 9 Award-Winning Restaurants

When it comes to dining in Atlanta, “empire” is pretty much the only way you could describe Ford Fry’s Restaurant Group. They couldn’t do what they do without a killer team, and at the center of that team is Valerie Moseley, PR & Sales Director. We caught up with Valerie to talk shop about what it’s like working behind the scenes at one the Southeast’s most successful restaurant groups.

What Everyone's Reading
Industry 2 min read

5 Ways To Make LinkedIn Your New Secret Sales Weapon

Social media gurus love to extol the marketing virtues of Facebook and Twitter, with their vast user bases and clicky, addictive properties – but when it comes to finding new customers, LinkedIn is a star in its own right. Here’s how you can make use of this social networking powerhouse to seek out new business.

What Everyone's Reading
Industry 5 min read

Talking Business & Booze with Snake Oil Cocktail Company

Back in ye olden days, “snake oil” typically referred to a purported cure-all health remedy peddled by traveling quacks of questionable origins…but the elixirs being mixed up by Snake Oil Cocktail Company are anything but questionable. We caught up with Michael Esposito, the Co-founder of the West Coast-based Cocktail Catering Company, to chat about booze, business, and a few of his favorite summer cocktail fixings.

What Everyone's Reading
Industry 2 min read

Summer Reading: 5 Restaurateurs On The Books That Inspired Them

Ah, summer: a time for rest, relaxation, and reapplying SPF 50 with vigor. While we grown-ups may not get a three-month break from real life like the good old days, the summer months are still a perfect opportunity to seek out some respite from the daily grind. And what better way to do so than with a little summer reading? We spoke with Ford Fry, Bob Amick, and more for a few life-changing book recommendations for you.

What Everyone's Reading
Industry 4 min read

Managing Events for 7,000? It Takes A Village

Ten acres, seven city blocks, 250,000 square feet of restaurant, retail, and entertainment space, and fifteen years in the making: there’s no denying that Ballpark Village, St. Louis’s stadium-side entertainment district, is a big, big deal. We caught up with Jill Methard, Ballpark Village’s Sales Director, who gave us the scoop on how they step up to the plate with all of their events, and what they do to ensure a home run with each and every client.

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Industry 4 min read

Chimay & Cheese Boards: How Skal’s Cozy Taverns Keep Clients Happy (And Full)

In Scandinavian culture, “skal” is a toast between friends—one that’s all about goodwill and good fortune. In Connecticut, Skal is… well, it’s kind of the same thing. Skal Restaurant Group is known and loved for its cozy neighborhood gathering places like the Ginger Man and Cask Republic. We stole a few minutes of owner Christian Burns’s time to talk shop about what exactly goes into keeping their customers happy and their event calendars full.

What Everyone's Reading
Industry 3 min read

Your Marketing Emails Are Broken. Here’s How To Fix Them.

In a world where the average person receives over 100 emails a day, marketers can no longer get by with following the basic newsletter-style formulas of yore. Instead, communications need to be simple, fun, and most of all, make some kind of personal connection with customers. Ever scratched your head wondering why your open rates aren’t higher?

Here are some of the most common mistakes we’ve spotted, with some simple tips on how to improve.

What Everyone's Reading
Industry 3 min read

New Business, Right Under Your Nose: 5 Super Easy Lead Sources

Wouldn’t it be lovely if all you had to do to keep your event calendar full was kick up your heels and let new business come to you? Alas, the truth couldn’t be further from the case. Luckily, the opportunities abound – and some of them are right under your nose. We’ve rounded up five low-maintenance, accessible sources where business is ripe for the picking.

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Industry 5 min read

The Scoop Behind Whisknladle, San Diego’s Farm-to-Table Pioneers

San Diego restaurant group Whisknladle was one of the first in the area to serve true farm-to-table fare back in 2008, when their flagship concept opened its doors to La Jolla. Fast-forward seven years later, and the guys behind Whisknladle are managing five critically acclaimed restaurants across San Diego.

We caught up with David Balanson, the group’s COO, to get the scoop on what it’s like behind the scenes at one of San Diego’s most successful restaurant groups.

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Industry 2 min read

The Easy, Non-Gimmicky Way to Multiply Your Events

What if we told you that one simple tactic could increase your events business sevenfold? We know, we know: it sounds like a pitch you’d see on a bad infomercial. But this one strategy courtesy of the Harvard Business Review really can make your event bookings skyrocket.

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Industry 2 min read

3 Simple, Smart Steps For Building Your Events Program

Laying the groundwork for a successful, lasting events program can be overwhelming—especially for venue owners and managers working in the trenches. The good news: it’s not nearly as scary as it may seem. Read on for the three steps that will help turn your events program into a well-oiled machine.

What Everyone's Reading
Industry 4 min read

Why Events are a Huge Opportunity for your Restaurant

As Alex reviewed earlier this week, corporate event spend and wedding budgets are increasing nationwide. What does this mean for you and your restaurant?

If you don’t already have a private dining, events, or large group program in place, you are missing out on a growing revenue opportunity.

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Industry 2 min read

Behind the Venue: Farrah Butler of Concentrics Hospitality

This is the second installment of our series of articles where we interview event salespeople behind some of the most popular venues across the country. Each series will highlight a different salesperson, their venue and some strategies they use to attract more business.

For this installment, we spoke with Farrah Butler, Sales Manager & Corporate Event Planner at Concentrics Hospitality Group in Atlanta, GA.

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Industry 2 min read

Interview: Valerie Mosley of Ford Fry’s Restaurant Group

Last week we sat down with Valerie Mosley, PR & Sales Director at Ford Fry’s Restaurant Group in Atlanta to talk events, sales and software.

Read on for Valerie’s advice about event sales at a fast-growing restaurant group!

What Everyone's Reading
Industry 2 min read

Tax Laws + Auto-Gratuities

Without a doubt, one of the most controversial topics facing restaurants today is the new automatic gratuity tax.

Since the new year, the IRS has begun cracking down on the way restaurants report automatic gratuities. Here’s the key takeaway: if a customer does not have the ability to opt-out of gratuity, then it is not a tip — rather it is a mandatory service charge.

Because of this classification as a service charge, restaurants are required to report gratuities differently for taxing purposes. This can have major implications on costs for you and your wait staff.

Read on to learn about what this means for your business, and how other restaurants are addressing this change.

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Industry 2 min read

Behind the Venue: Whitney of MAX’s Wine Dive Austin

We’re introducing a new series of articles where we interview event salespeople behind some of the most popular venues across the country. Each series will highlight a different salesperson, their venue and some strategies they use to attract more business.

First up: Whitney Myler from MAX’s Wine Dive in Austin, Texas.

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Industry 4 min read

Learn From the Pros: Stephanie Andersen, Wedding Planner

I had the pleasure of sitting down at one of Atlanta’s favorite hangout spots, Octane Westside, for a perfect Spring evening on the patio. Originally from Asheville, North Carolina, Stephanie is an Industrial Design graduate from Georgia Tech who has spent the past few years making brides and grooms have their dream weddings with her company Carolyn A. Events.

In between sips of delicious iced-coffee, Stephanie and I talked about Pinterest, Bridezillas, and the importance of comfortable shoes.

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Industry 2 min read

Best Practices: The Centralized Events Dept. (Part 2)

In Part 1 I talked about why centralizing your event sales is a good idea as your hospitality group grows. In this post, I want to talk about how to actually organize your operations. For the record, the model I outline below isn’t the only way to successfully run your events operations. But it is the most widely used model we’ve seen used.

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Industry 2 min read

Events Bootcamp Series: Win More Business…Now

If I told you there was one small thing you weren’t doing right now that could increase your likelihood of a new event booking by 7X, would you do it?

According to the Harvard Business Review there is one factor that can lead to a seven times increase in your booking success.

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Industry 2 min read

Best Practices: The Centralized Events Dept. (Pt. 1)

We’re fortunate enough to work with a number of fast-growing restaurant groups across the US. Early on, these clients typically staff or empower one individual at each of their locations to focus on events. However as they really hit a growth stage, their leadership often reaches out to us with an important question: how do we scale our event sales?

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Industry 2 min read

Learn from the Pros: Increase Business with Thank You Notes

After an event has finished, how likely are you to send a Thank You note to the guest? As it turns out, if you’re not doing this — you’re losing potential business. We suggest a few quick tips for writing an effective thank you notes.

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Industry 3 min read

Learn from the Pros: Kat McIntosh of Rosebud

One of the biggest questions in event sales is not how to deal with incoming business, but where to go to find leads (and what to do with them when you have them).

We recently met up with Kat McIntosh of Rosebud to talk about how she manages leads, and how she’s used this process to drive up her events sales.