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How A Mobile App Makes Managing Events Easier

By Caroline Cox | 3 min read

Managing events means leading an on-the-go lifestyle — no surprise there. When you get a new lead or something changes with an existing booking, you could be tasked with updating details or communicating a new request while commuting, in between walkthroughs, and even during that late-night dinner.

That’s where having a mobile app helps. It means you can make instant updates to event details and respond to leads in a flash. Not only that, but it allows you to stay in touch with your team, convert leads to bookings, create new bookings, and make edits on details, all from your phone.

But why take our word for it when you could hear it from those who use our mobile app day in and day out? We talked to Dana Armon and Lisa Carlson, two event pros from Rick Bayless’s Frontera Restaurants group, about all the ways the Gather mobile app makes their jobs — and lives — easier.


What are the main things you use Gather’s mobile app for?

Dana: If I get an inquiry and I’m not near a computer, I take the lead and answer as fast as I can and get them started [in the process].

Lisa: It’s like a quick reference for me. If my pastry chef has a question and I’m not at my desk, I pull up the BEO menu on my phone while I’m having the live conversation rather than having to go back and check on my computer.

Pro tip: It’s great if your event manager uses a mobile app for events. But having your whole events team using it so you can communicate with them and keep everyone in the loop? Even better. Plus, we’ve got customer and team communications ordered by the most recent messages. This way, you can always view the most recent edits to your events.

How has having a mobile app benefited your events program?

Dana: It just makes everything easier, wherever you are. You can see something or do things like check a date right then and there.

Lisa: The timesaving is the biggest thing for me, and the convenience of always having the information at your fingertips.

Pro tip: Leads in the mobile app show tracking, so you know exactly where they came from. This helps in the initial planning process for context in case you manage leads in different ways, and it lets you see and edit the lead as needed. Easy as pie!

What’s your favorite feature of the mobile app?

Dana: I would say it’s the calendar.

Lisa: I agree. It’s helpful in my personal life, too — If I’m invited to a dinner, I can check and see if a big event is coming up at work that night first.

Pro tip: Being able to see a simplified version of what events are happening on a certain date is one of the biggest benefits of having a mobile app. Our mobile app’s calendar breaks out events by day, and color codes show which events are confirmed, tentative or closed.

What would you say to someone who’s hesitant to manage events with a mobile app?

Dana: It’s a no-brainer. You use your phone for 90% of your day, whether it’s texting someone back or telling someone you’re running late. If you could do your job using your phone from anywhere, there’s no reason not to.

Lisa: Dana and I go on work trips to Mexico every year. We’re on the move and not near a computer, so it’s the best way to do things like see the calendar dates and talk with our reps back in Chicago. I agree, it’s a no-brainer.

Pro tip: Need to send an event proposal in a snap? Do it right from the mobile app, just like you would from Gather! Once the booking is built, you can preview, send, and even revoke a proposal, all via mobile. It even shows you when the proposal was sent and signed.

Having an event management tool that meets you where you are makes you more productive. Being able to keep tabs on statuses, send documents, and communicate seamlessly means you don’t miss a beat. In turn, this helps make your events program more efficient and successful. And who wouldn’t want that?


Gather customers can download the app now for Apple and on Google Play. Gather is at the forefront of where tech meets great events — request a live tour to see what we’re all about!

Caroline Cox
Content Marketing Manager

Caroline Cox is Gather's Content Marketing Manager. She spends her time crafting blogs, thought leadership pieces, case studies, social media content and more, helping empower restaurants and other event venues to streamline their planning process and grow their events programs with success.

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