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7 Ways Our Lead Form Benefits Your Business

By Caroline Cox | 4 min read

When it comes to sourcing new event leads from organic site traffic, it doesn’t get better than the Gather lead form. This one-page form embeds on your company’s website, allowing you to accept lead inquiries (details and contact info included) anytime, day or night.

Don’t just take our word for it — hear from a handful of Gather clients about the success they’ve found through our lead form. Read on to see how it’s helped these venues and restaurants grow, stay organized, and deliver top-notch customer service.

1. It sells your space for you while you sleep

“I don’t know how anyone efficiently collects event leads without the lead form,” says Tayler Richter, private events manager at Boca Restaurant Group in Cincinnati, Ohio. “It makes it so easy to capture people and respond to them quickly.”

Other lead forms that just turn into inquiry emails don’t save you much time, and they can easily get buried. With our simple lead form to capture key details, you’re able to accept lead inquiries 24/7 and instantly see them in your Gather app. And with auto-responders, the inquirer can instantly get an email saying their request was received and that someone will be in touch with them shortly. The result: an efficient submission process and a great customer service experience.

2. It frees up valuable time for you and your team

Sometimes a lead form, word of mouth, and marketing are all you need to fill up your events calendar. A few industry pros have found that this combination of tactics means they don’t have to spend any time ‘selling’ their space for events.

“We don’t really have to do any proactive selling,” says Leah Kline, private events director at L’Artusi in New York. “All of the business just comes to me, so it makes my job easier,” and allows Leah to spend more time managing events. “Having all client info available in the software is super helpful,” says Darjana Kalfic, event sales training manager at Punch Bowl Social. “Entering contact information manually is time-consuming, so being able to turn leads into bookings is very easy and fast.”

3. It streamlines the inquiry process

Alexis Auguis, private events manager for Strategic Hospitality in Nashville, loves the visibility that the lead form offers. “It’s simplistic, organized, and allows you to be diligent and see what’s going on,” she says. Plus, Alexis loves that it’s so quick to type everything in and let people get back to her.

An added bonus for Alexis’s team: How easy it is to transfer leads to other restaurants under her group’s umbrella. If a date, time, or room is unavailable, “we can pass them on to another location through tagging in Gather,” she says. This creates not only a seamless guest experience but helps ensure they’re providing a consistent experience, no matter which outpost the guest chooses.

4. It helps you manage business growth

Speaking of a growing events program… a lead form is a great tool to keep leads organized. It also lets you ensure clients are qualified before you begin the conversation. “If you are trying to grow your event business and do it in an efficient and organized way, you need the lead form,” says Tayler.

It’s not easy to manage (or even want) to grow your events program when you feel like you’re drowning in lead voicemails, emails, sticky notes, and details. With a lead form, everything’s automatically organized and kept in one central place. “We are consistently booking more year over year,” Leah adds.

If you’re a current Gather client and interested in adding the lead form to your website, you can learn more here. If you’re interested in how Gather can enhance your events program, request a demo!

5. It makes filling your calendar a breeze

While Alexis and her team don’t do any proactive selling, they have no trouble filling up their events calendar. That’s partially because they don’t limit their space to only extra-large events. “We use our lead form for super large parties, but I also get one or more inquiries a day for 10 to 20 guests,” she says.

By opening your space to smaller parties that are still more than 8 people (often the max for a typical meal reservation), you can entertain a wider variety of events. Not only does this help get more events booked, but it widens your reach in terms of who gets to see what you offer event clients.

6. It shows that you take customer service seriously

Having a lead form implies you offer professional private events in your space. It also sends the message to potential clients that you value their time and want to make the process as easy as possible.

“By having more time to manage the events,” adds Alexis, “I’ve been able to make great connections with our clients.” Tayler agrees, adding that her team receives “many compliments on how easy it is to send in information to get a response.”

7. It benefits your business — even if the lead doesn’t close

For Heather Sanchez Miller, events manager at Che Fico in San Francisco, the biggest benefit they’ve seen with the lead form is the ability to easily collect prospect information. “I truly think the amount of success we have seen with Gather is through adding the lead form to our website,” she says. “Even if we do not get the opportunity to convert these leads into bookings, we get to expand our contact library this way.”

Whether you’re a one-location venue or a national restaurant group, putting a lead form on your website can bring huge value to your events program. Not only do you stay organized and impress clients, but you can watch your program grow while providing the best experience possible to your clients.

Caroline Cox
Content Marketing Manager

Caroline Cox is Gather's Content Marketing Manager. She spends her time crafting blogs, thought leadership pieces, case studies, social media content and more, helping empower restaurants and other event venues to streamline their planning process and grow their events programs with success.

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