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5 Creative Events Your Venue Can Host

By Holly Edwards | 2 min read

Looking to get a fresh crop of event clients and guests through your doors? Mix it up by reaching out to local businesses who offer creative event options! 

Whether you’re a restaurant, event space or nontraditional venue, opening yourself up to get-togethers outside of the usual event offerings can do wonders to make you stand out from the crowd.

Not sure where to begin? Gather is here to help. Below, we’ve listed a handful of creative events to consider hosting at your venue that will keep attendees entertained — and your events calendar booked.

 

Cooking classes

As a restaurant or catering business, why not take advantage of mornings or weeknights you are less busy and offer a cooking class? If you’re a restaurant, you can have your chef run the show, or offer a space to be rented out by a pro. You could even stick to the bar area and have a master mixologist walk guests through the steps to craft a seasonal cocktail.

 

Yoga sessions

Yoga sessions at breweries, wineries and similar venue types have exploded in popularity in the past few years — and for good reason. Spaces like this offer a cool and unique area for stretching, sweating, and deep breathing. You’re also giving guests the opportunity to relax somewhere and mingle with other yogis after class (with a drink or two, of course).

 

DIY events

Why not take advantage of the rise of the DIY (or do-it-yourself) culture? From string art to terrarium making, there are plenty of small project how-tos you can host in your space as alternatives to a typical networking event. It’ll give your clients and their attendees a chance to break out of the normal event mindset and try something new. It’s also an event type that lends itself more easily to the less-popular weeknight event time slots.

 

Artist markets

Offering up your space for an artist market is a great way to get new potential clients through your doors through both the vendors and the guests. These markets often range from various art mediums to clothing, jewelry and much more. These events often have live entertainment and sometimes bring in their own food and drink vendors as well, if your venue permits.

 

Paint nights

If you have the space, reaching out to a local studio to host a paint night in your restaurant or brewery is a creative way to mix up your event calendar. Guests get an opportunity to flex their artistic muscles and leave with both a tangible piece of art as well as a memorable experience. Tailoring this event to your venue is the key to its success. This is a great opportunity to offer your client add-ons like an open bar or passed apps as well.

 

Now that you have a list of creative events to host at your venue, why not see if Gather could help you streamline your events process? Request a live demo today!

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Holly Edwards
Content Marketing Specialist

Holly Edwards is Gather's Content Marketing Specialist. She crafts blog posts, social media content and thought leadership pieces that help restaurants and other venues streamline their planning process and host successful events.

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